How oil propaganda infiltrates TV shows

What you'll learn
Understand how the fossil fuel industry uses subtle messaging and sponsorships to influence media.
Learn to identify examples of oil and gas propaganda embedded in popular TV shows.
Discover the psychological and cultural tactics companies use to normalize consumption and protect their image.
Develop media literacy skills to critically analyze entertainment content for hidden advertising and corporate influence.
Skills covered in this course
Languages
Course description
This course uncovers the subtle ways the oil and gas industry has shaped public opinion by embedding its narratives into popular culture—especially television. Instead of relying only on commercials or political lobbying, fossil fuel companies have long used entertainment as a vehicle to normalize their image and downplay climate concerns. From sponsored storylines to product placements and character endorsements, learners will see how propaganda quietly slips into shows watched by millions. The content is both investigative and practical. It traces the history of oil-funded PR campaigns, explains the techniques used to influence viewers subconsciously, and reveals the psychological impact of repeated positive associations with fossil fuels. At the same time, it empowers learners to become more critical consumers of media, able to spot greenwashing and industry messaging hidden beneath seemingly harmless scripts. Designed for students, professionals, and anyone concerned about climate change, the course combines humor with evidence-based analysis to keep the learning engaging. By the end, participants will not only understand how oil propaganda sneaks into entertainment but also learn strategies to question media narratives, support independent storytelling, and advocate for more transparent communication about energy and the environment.
WHAT'S INCLUDED
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