Self-made entrepreneurship with Sara Blakely

Step into the entrepreneurial journey with self-made billionaire Sara Blakely, founder of Spanx, as she shares her proven roadmap to building a successful business from scratch. In this course, Sara guides you through every essential stage of launching and growing a venture—starting with Finding Your Purpose, helping you identify the deeper "why" behind your ideas. You’ll then move into Developing Your Big Idea, refining it with clarity and direction. Learn to cultivate an Entrepreneurial Mindset—one rooted in resilience, resourcefulness, and bold thinking. Through hands-on lessons in Prototyping, you’ll understand how to bring your product or service to life, and then explore how to Make It and Sell It effectively. The course covers practical strategies to Build Awareness, accompanied by a Marketing Case Study: Mented to show theory in action. Deepen your business knowledge with essential lessons in Pricing & Positioning, followed by the Positioning Case Study: Wellround. Discover how to Build a Culture that fosters innovation, using the Culture & Growth Case Study: Fellow as a model. Exclusive Spanx Case Studies offer behind-the-scenes insight into Sara’s journey, while Sara’s Survival Guide equips you with tools to navigate challenges. Paired with the SBK Classguide, this course is your step-by-step playbook to becoming a confident, purpose-driven entrepreneur.