Succeed smarter in business

Unlock the mindset, strategies, and bold decisions behind smart and sustainable business success in Succeed Smarter in Business. This course takes you inside the entrepreneurial journey—from launching your first idea to scaling impact across industries—with real-world lessons drawn from groundbreaking ventures. You’ll start with the essentials: building a strong foundation, understanding what it takes to start a business, and turning ideas into equity, as seen in the rise of Broadcast.com. Dive into high-stakes decision-making with insights from Shark Tank, where taking smart bets on great ideas is the name of the game. Explore how to cultivate a winning culture with lessons from the Dallas Mavericks, and discover how to disrupt traditional industries through purpose-driven innovation, as demonstrated by Cost Plus Drugs. Learn the importance of building community-centered brands with Fireside and how strategic marketing can elevate your message and drive growth. This course also tackles the critical skill of evaluating risk and knowing when to go all-in. You'll be challenged to think unconventionally, stay true to your mission, and find creative solutions in complex markets. Finally, explore how to define success on your terms—whether that’s through exit strategies, long-term growth, or leaving a lasting impact. Whether you're launching your first venture or refining your approach, Succeed Smarter in Business equips you with the tools to build smarter and lead boldly.