How to price your course (Using the 3 R's method)

This course is a clear and practical guide for creators, coaches, and educators who struggle with one of the hardest parts of selling an online course—pricing it with confidence. Instead of guessing or copying competitors, the instructor introduces the 3 R’s Method, a simple framework that helps you determine the right price based on three key factors: Results, Reach, and Resources. You’ll learn how to evaluate the real transformation your course delivers, measure how specific or broad your audience is, and calculate how much support, access, or tools you provide beyond the main content. Through examples and pricing scenarios, the course shows why underpricing can actually reduce trust and sales, while strategic pricing increases perceived value. It also offers tips for using anchor pricing, tiered offers, and bonuses to make your course feel worth every dollar—without needing constant discounts. Whether you’re launching your first course or refining an existing one, this lesson helps you think like a business owner rather than just a content creator. By the end, you’ll walk away with a clear pricing formula, a value-based mindset, and the confidence to charge what your course is truly worth.