Omnichannel Strategy: Sustainable Revenue Growth for Retail

This Omnichannel Strategy course, taught by Nguyễn Quốc Tuấn – Founder & CEO of ScaleUP – provides the core mindset and roadmap for transforming from a disjointed multichannel model to Omnichannel. Through 5 sections, students will understand the essence of Omnichannel and how to seamlessly integrate online and offline sales channels, from strategy, people, policies, and operations to technology platforms. The course provides real-world examples to help students identify key customer touchpoints, optimize the customer experience, and drive sustainable growth. Students will learn customer data management tools, inventory management, operations, and technology platforms to effectively coordinate all activities. The course also guides students in assessing their company's current Omnichannel level, from disjointed multichannel to superior Omnichannel, to improve revenue, profit, and customer loyalty. After the course, students can build a synchronized strategy, design reasonable policies, optimize workflows, and apply appropriate technology platforms for sustainable business development, creating a competitive advantage and enhancing customer experience at every touchpoint.