Set Up Automated Email and Chatbot Marketing

At 3 a.m., a customer messages to ask about shirt sizes. Nobody replies. Ten minutes later they put their phone down and go to sleep, and a $50 order disappears. This happens every day at most online shops, along with abandoned carts nobody follows up on and past customers nobody contacts. This lesson shows you how to plug those leaks with a system that runs around the clock. The first part covers three essential automated email series: welcoming new subscribers, rescuing abandoned carts, and waking up customers who have gone quiet, with the structure of each email, when to send it, and real subject line examples. You'll also learn the AIDA formula for writing emails with higher open and click rates. The chatbot part focuses on three functions: answering repeat questions, collecting information through conversation, and sorting customers by need, plus five principles for designing chat flows that don't frustrate users. Finally, you'll see how to combine the two channels into one seamless customer journey and sync data through a CRM so every message stays relevant.