Marketing Budget Management and ROI Forecasting

Marketers are great at their craft but still get their budgets cut because they don't know how to present numbers in a way a CFO trusts. This course helps you close the gap between marketing and finance with a clear line of reasoning: start from the business problem, forecast ROI across multiple scenarios, and proactively propose risk controls before your boss has a chance to ask. You'll learn ROI formulas for the most common ad channels, how to tell short-term performance from long-term customer value, and how to split budget between brand building and driving immediate orders. Beyond the formulas, the course gives you scripts for answering the tough questions leadership asks when approving spend, so you stay confident and professional in the meeting room. This is practical knowledge for anyone who owns marketing spend and needs to defend a proposal with data instead of gut feeling. By the end, you'll turn a budget request into a well-founded investment proposal that is much easier to get approved.