Measuring Brand Health

Many communications teams report plenty of numbers on reach, posts, and engagement, but when leadership asks whether customers like the brand more, there is no answer. This course fills that gap with a clear system for tracking brand health, built on three layers: awareness, perception, and action. You will get to know core metrics such as awareness, mindshare, trust, purchase intent, and Net Promoter Score, plus how to calculate and interpret each number. The course shows how to choose tracking tools that fit your budget, from free surveys to professional platforms. Lessons go deep on reading reports to find real insight: comparing over time, benchmarking against competitors, finding links between metrics, and segmenting data by customer group. A case study of a comeback driven by transparent data shows how dry numbers can become a lever for organizational change. It suits communications and marketing professionals who want to prove the value of their work with data instead of gut feeling.