Growth Strategy
What you'll learn
Distinguish Growth Hacking from traditional marketing to know when to use each approach
Use a multi-stage funnel model to diagnose bottlenecks in the customer journey
Apply growth levers such as viral loops, referral programs, and free trials to real work
Build a continuous experimentation system with idea prioritization and A/B testing
Calculate and present the returns of growth experiments to convince management
Skills covered in this course
Languages
Course description
With marketing budgets getting tighter, relying only on paid ads to bring in new users is no longer sustainable. This course gives you a systematic mindset for finding low-cost, high-impact growth levers instead of chasing expensive campaigns. You learn to view the customer journey as a multi-stage funnel, from the moment someone discovers your product to the moment they recommend it to others, so you can pinpoint the bottleneck holding back revenue. The content dives into practical growth mechanisms such as viral loops, referral programs, free trial models, and ways to shorten the time it takes customers to feel your product's value. The course also guides you in building a culture of continuous experimentation: scoring and prioritizing ideas, designing proper A/B tests, and calculating the return on each experiment to convince leadership to give you more resources. It suits marketing, product, and business people who want to move from campaign-running to data-driven optimization.
WHAT'S INCLUDED
Unlimited access forever
Price with free access
