Future Marketing Trends & AI
What you'll learn
Apply AI at every campaign stage, from insight research to content creation and performance optimization
Tell Automation, Generative AI, and Agentic AI apart to get ready for the next technology wave
Build an AI-centered workflow instead of using AI as a single, isolated helper
Optimize product images and content for Visual Search and AI Overviews
Evaluate a major brand's end-to-end AI case study to draw practical lessons for implementation
Skills covered in this course
Languages
Course description
In 2025, the gap between marketers who break through and those who fall behind isn't about expertise. It's about how they use AI in their daily work. This lesson takes you beyond using AI just to write content and into real-world applications tied to each stage of a campaign: insight research, content creation, social monitoring, personalized experiences, performance forecasting, and image production. You'll learn how to build an AI-centered workflow instead of bolting AI onto old habits. You'll also get to know Agentic AI, the next wave, where AI doesn't just assist but spots problems, makes plans, and acts independently. Along the way, you'll learn to optimize content for visual search and AI-generated summaries, two battlegrounds shaping how customers find and choose brands. Coca-Cola's full AI transformation case study shows how to build an AI-centered marketing workflow at scale, so you can apply it to your own work right away.
WHAT'S INCLUDED
Unlimited access forever
Price with free access
