Product management foundations

Here's the harsh reality about Product Management: most PMs spend their days in meetings, updating roadmaps, and writing tickets. They're busy, but they're not strategic. If you're nodding along thinking "that sounds like my week," this course is your way out of that trap. Product Management 101 isn't about learning more PM buzzwords. It's about transforming how you think about the role. You'll master the complete spectrum of PM work - market intelligence that actually informs strategy, new product development that creates competitive advantages, and lifecycle management that maximizes long-term value. What makes this different: you're not just learning theory. You'll work through real company examples across software, hardware, services, and analytics. Plus, you'll get practical frameworks for finding deep customer insights and working with development teams to build products that actually matter. Perfect for two types of people: PMs with 0-5 years who are ready to stop being order-takers and start being strategic leaders, or aspiring PMs who want to skip the "figuring it out as you go" phase entirely. The truth is, Product Managers have incredibly influential positions. You're not wall decoration. You steal market share from competitors, drive innovation, and set products up for long-term success. But that level of impact takes real skill.