Strategic product management vision and performance analytics

You've mastered the basics of Product Management. You can write user stories, run sprint planning, and talk to customers. But here's the thing—most PMs plateau right here. The difference between good PMs and the ones who become VPs and CPOs? They understand how to think strategically about vision, metrics, and long-term product success. This course is for PMs ready to level up. Cole and Evan don't waste time on the fundamentals. Instead, they dive straight into the advanced frameworks that separate senior PMs from junior ones: how to craft compelling product vision that actually guides decisions, the difference between strategy and tactics (most people get this wrong), modern agile roadmapping that adapts to reality, and metrics mastery that goes beyond vanity numbers. The metrics section alone is worth the price. You'll learn cohort analysis, leading vs lagging indicators, and how to avoid the data traps that mislead even experienced PMs. Plus, they break down real examples from e-commerce, mobile, and marketplace products. Perfect for: PMs with 2+ years experience, founders building product teams, or anyone who's tired of being a feature factory and wants to drive real business impact.