Customer Success | How to understand your customers

What is a Customer Success Manager? In the digital age, many new jobs have appeared. People often think of programming, website design or software integration, but what about the human side? The Customer Success Manager (CSM) role is exactly that. In a nutshell: This is the job of helping customers achieve their goals when using the software or service they have purchased. For businesses, customer retention is a vital factor. The cost of retaining customers is much lower than acquiring new customers – and "winning back" customers who have left is even more expensive. That's where the CSM role becomes essential. When customers have problems, you fix them. When they succeed, you celebrate with them. You are a long-term companion, understanding and adapting to the changing needs of customers. Benefits of Being a Customer Success Manager Start with the Salary: According to Payscale, the median salary for an entry-level CSM is $59,619 per year, and up to $69,210 per year for experienced CSMs – and can even exceed six figures for the truly exceptional. More and more companies, especially startups and tech companies, are recognizing the huge potential of this position. It’s a rapidly growing industry. Attractive benefits (commonly found at tech companies or startups): Good health insurance, maybe a gym membership Modern office with many entertainment amenities 401(k) retirement fund support Free snacks, lunch, even free beer Happy hour, cocktail party Travel, events, company dinners Flexible working hours, unlimited vacation Work remotely Even company shares Considering income, benefits, and a dynamic environment, investing a small amount of money in a quality course to prepare for this booming job is absolutely a wise choice. Register now, and I'll see you in the course. Course objectives: Help you understand the role of Customer Success Manager, how to develop a career in this rapidly growing field, as well as gradually shape the skills and mindset to apply and work effectively. Who this course is for: People who want to change careers to technology or software Salespeople or business professionals who want to change careers People with basic knowledge of Customer Success People starting their careers as Customer Success Managers