Project management roadmap: From beginner to expert

If you want to deliver breakthrough results for your business in an increasingly volatile market, it’s time to “listen” to your customers like never before. Listening is the starting point – the key to deep understanding. When you truly understand your customers, you will have clear “insights” that help you solve exactly the problem they need. But in today’s context, customers are increasingly unpredictable and difficult to please, so to understand them, you need to become a true “insight explorer”. This course will guide you on how to start that journey. You will learn: Three “small but powerful” words that will completely change the way you build relationships with customers “Four spinning plates” – an important model for understanding the whole business operation How to close the “experience gap” between customers and businesses Why the Customer Engagement Pyramid is an indispensable foundation Understanding the difference between “Big Data” and “Big Insight” How to create a value proposition that customers cannot refuse Real stories from 5 brands: Netflix, Sherwin Williams, Andre Rieu, Chateauform – and a “bitter lesson” from a company that failed because it did not listen to customers. In an era where competitors are always looking to steal your customers, understanding and serving customers better is no longer an option – it is a must.