LinkedIn mastery: Boost your profile with the right keywords

This 7–10 minute course helps Gen Z optimize their LinkedIn profile with keywords to increase visibility and job opportunities. Despite 89% of B2B marketers using LinkedIn for lead generation, only 3% of profiles are properly optimized. What you’ll learn: Why keywords matter for Gen Z, especially in 3 key zones: Headline, About, Skills. The IMMEDIATE formula for writing magnetic headlines: [Role] | [Value/Impact] | [Top 2 Skills]. Hands-on: Analyze real job postings, write your own headline in 90 seconds, and optimize with ChatGPT. Before & after case study with real LinkedIn Analytics data. 2-week action plan: update, test, and track your profile performance. Bonus: Success stories and expert resources to level up your profile.