Mastering the basics: Small business branding foundations

Ready to turn your small business into a trusted, recognizable brand? This beginner-friendly course guides you step-by-step from idea to fully developed brand, helping you move beyond just selling products or services. What You’ll Learn: Why building a brand builds loyalty and trust 7 key goals that successful brands pursue How to shape a unique brand personality Why avoiding price wars leads to long-term growth The customer experience journey and why patience matters How to define and attract your target audience The power of brand storytelling to connect emotionally How to align your brand with your audience’s self-image Lessons from top brands like Apple, Nike, Lego, and Ikea Course Modules Include: Vision & mission building Target audience segmentation Creating a compelling USP Brand storytelling strategies Designing brand personality Logo, color, and brand photography basics Promotion techniques through real-world case studies By the end, you’ll have a clear roadmap to build a brand that stands out—and connects deeply with your audience.