P1: Product decision - Analyzing unique selling proposition and competitive advantage
What you'll learn
Understand why perceived value often outweighs product specifications.
Apply the 3-level product framework (core – actual – augmented).
Use the 4-part USP formula (Who – What – How – Why) to craft a strong value proposition.
Analyze real-world cases from Apple, Tesla, and Nintendo to identify competitive advantage.
Define a unique selling proposition that differentiates products in crowded markets.
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Course description
Why do some lower-spec products outsell high-performance ones? In this quick but powerful course, you’ll discover the secret behind brands like Apple and Nintendo: they don’t just sell features — they sell perceived value and premium experiences. You’ll learn the 3-level product framework (core – actual – augmented) and apply the 4-part USP formula (Who – What – How – Why), with real-world examples from iPhone, Tesla, and Nintendo Switch. In under 10 minutes, you’ll gain the tools to define a compelling value proposition that sets your product apart — not by specs, but by how it solves real customer problems. Perfect for startups, product builders, and marketers who want to stand out in a crowded market.
WHAT'S INCLUDED
Unique completion certificate
