Why do businesses need marketing?

Discover how strategic marketing transforms business growth in this fast-paced session. Kicking off with Netflix’s journey from mailing DVDs to becoming a $240B streaming powerhouse, you’ll learn the difference between smart planning and blind spending. Marketing is not a cost — it’s an investment with measurable returns. This mini course breaks down essential principles: pairing the right product with smart marketing, selling emotions not just items (like peace of mind in insurance), and applying the golden rule: Test-Test-Test. In the practical segment, you’ll redefine your product from your customer’s point of view, then evaluate your current marketing strategy using ROI metrics and A/B testing. 🔑 Key takeaway: Smart marketing means knowing your offer, validating before spending big, and tracking your results consistently. 🛠️ Your action step: Run a simple A/B test on one marketing channel this week. Backed by insights from Netflix’s market data and Firework’s ROI research, this course delivers tools you can apply immediately — whether you're launching a startup or scaling a business.