Why do businesses need marketing?

Discover how strategic marketing drives business growth in this fast-paced session. From Netflix’s evolution—from mailing DVDs to becoming a $240B streaming giant—you’ll learn the difference between blind spending and smart planning. This course reframes marketing as an investment, not a cost. Learn to connect the right product with the right story, sell emotions (not just features), and apply the golden rule: Test-Test-Test. In the hands-on section, you’ll redefine your product from the customer’s perspective and assess your current strategy using ROI and A/B testing. 🔑 Key takeaway: Smart marketing means knowing your offer, validating before spending, and tracking results. 🛠️ Action step: Launch a simple A/B test this week using one marketing channel. Includes real-world insights from Netflix and Firework’s ROI research.