P2: Real-World pricing strategy – Competitor research & Optimal pricing
What you'll learn
Understand and apply competitor-based and value-based pricing methods.
Analyze competitor pricing and identify the real value of your product or service.
Learn from case studies of companies like Zoom, Netflix, and Disney+.
Use practical tools and frameworks to test and optimize pricing strategies.
Design effective pricing experiments to increase revenue in real-world scenarios.
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Course description
The "Practical Pricing Strategy - Competitor Price Research and Optimal Pricing" course provides you with effective pricing strategies to optimize the value of your products or services in a competitive environment. This course will guide you on how to apply two main pricing methods: Competitor-Based Pricing and Value-Based Pricing, helping you make informed pricing decisions to increase revenue. The course is curated by top experts, offering you real-world pricing formulas, from analyzing competitor prices to identifying the actual value your product brings to customers. You will practice with real-world case studies, such as pricing strategies from Zoom, Netflix, and Disney+, helping you understand how successful companies use pricing strategies to drive significant growth. In addition, the course also provides tools and frameworks for testing pricing through quick 7-day experiments. By joining the course, you'll learn how to
WHAT'S INCLUDED
Unique completion certificate
