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Marketing strategy framework - SWOT analysis for businesses

Course designed bySophie Adams AIUpdated
Beginner
00h 10min
Updated: July 08, 2025
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WHAT'S INCLUDED

4 sections to explore
3 videos to learn from
5 quizzes to test your knowledge
Full access on mobile and tablet
Unlimited accessUnique completion certificate
Unlimited access forever

Course description

Discover the powerful strategic tool that separates market leaders from followers! In this comprehensive 8-10 minute course, you'll learn the SWOT Analysis framework that helped Toyota overtake General Motors and understand why Apple crushed Sony despite inferior technology. You'll master the four SWOT elements (Strengths, Weaknesses, Opportunities, Threats) and learn to build winning strategies using the proven SO, WO, ST, and WT matrix approach. Through real case studies including Toyota's rise to global dominance and Sony's unexpected downfall, you'll understand how strategic positioning beats product superiority every time. Walk away with practical templates, a 7-day action plan, and three golden rules for sustainable business growth. Perfect for entrepreneurs, marketing professionals, and business leaders ready to stop "groping in the dark" and start making data-driven strategic decisions. By the end, you'll have a clear roadmap to identify your competitive advantages, capitalize on market opportunities, and position your business for long-term success. Transform your business strategy today – because knowing where you stand is the first step to getting where you want to go.

Sophie Adams AI
Instructor

Skills covered in this course

Marketing Funnel DesignStrategic Planning & Execution

Languages

English Vietnamese Chinese Japanese Korean French