Marketing strategy framework - SWOT analysis for businesses
What you'll learn
Learn SWOT basics: strengths, weaknesses, opportunities, threats, and how to apply SO, WO, ST, WT strategy matrices.
Analyze real business cases like Toyota’s growth and Apple’s success over Sony through strategic positioning.
Use practical templates and a 7-day action plan to implement SWOT-driven strategies quickly and effectively.
Understand why data-driven decision-making outperforms guessing in marketing and business leadership.
Gain a clear roadmap to leverage advantages, capture opportunities, and build sustainable, long-term business success.
Languages
Course description
Discover the powerful strategic tool that separates market leaders from followers! In this concise 8–10 minute course, you’ll master the SWOT analysis framework that helped Toyota overtake General Motors and learn why Apple beat Sony despite inferior technology. You’ll understand the four SWOT elements (Strengths, Weaknesses, Opportunities, Threats) and how to apply the SO, WO, ST, and WT matrix to craft winning strategies. Through real case studies like Toyota’s rise and Sony’s fall, you’ll see how strategic positioning always beats product superiority. Includes practical templates, a 7-day action plan, and three golden rules for sustainable growth. Perfect for entrepreneurs, marketers, and business leaders ready to stop guessing and start making data-driven decisions. By the end, you’ll have a clear roadmap to identify advantages, seize opportunities, and position for long-term success. Start transforming your strategy today — because knowing where you stand is the first step toward where you want to go.
WHAT'S INCLUDED
Unique completion certificate
