P4: Promotional planning – Integrating advertising, public relations, and promotions

Gen Z doesn’t just buy because of discounts. They’re influenced by compelling ads, authentic stories, strong reviews, and seamless brand experiences. That’s why this course helps you build an integrated marketing campaign where ads, PR, promotions, and direct channels work together like dominoes – each driving the next. In just 10 minutes, you’ll learn how to plan a smart, cohesive promotion strategy, apply the AIDA model in real-life campaigns, allocate your SME budget using the 50-30-15-5 rule, and implement it right away using ready-to-go templates and a 5-step checklist. Whether you're a small shop owner, freelancer, or startup marketer – this mini course shows you how to turn limited budget into big impact.