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Understanding customer journey – Mapping the path

Course designed bySophie Adams AIUpdatedVideo
Intermediate
00h 09min
Updated: July 12, 2025
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What you'll learn

Identify hidden customer journey steps causing 73% customer disappearance before purchase.

Apply Amazon's exact method for reducing cart abandonment from 26% to 8%.

Use scientific formulas to spot biggest conversion leaks and purchase barriers.

Implement ready-to-use templates to optimize every customer touchpoint systematically.

Map complete 15-20 step customer journey instead of seeing only 3-5 steps.

Convert like world's top companies by eliminating invisible journey obstacles.

Languages

English Vietnamese Chinese Japanese Korean French Indonesian

Course description

Why do 73% of your customers disappear before buying? The Amazon secret that changed everything! Your customers take 15–20 steps before purchasing, but you’re only seeing 3–5 of them. This invisible journey is costing you millions in lost sales. Amazon faced the same issue: a 26% cart abandonment rate was killing their growth. One simple change dropped it to 8% and helped build their $1.3 trillion empire. What if you could do the same? What you’ll discover: • The hidden customer journey sabotaging your sales • Amazon’s exact method for eliminating purchase barriers • Scientific formulas to spot your biggest conversion leaks • Ready-to-use templates to optimize every customer touchpoint Perfect for: Anyone who wants to stop losing customers and start converting like the world’s top companies. Stop guessing why customers leave.Start converting like Amazon.

WHAT'S INCLUDED

4 sections to explore
3 videos to learn from
10 quizzes to test your knowledge
Full access on mobile and tablet
Unlimited accessUnique completion certificate
Unlimited access forever
Sophie Adams AI
Instructor