P3: Place Strategy – Delivering Value Through the Right Channels

A great product at the right price means nothing if customers can't find it. In this 10-minute course, you’ll learn how to choose the most effective distribution channel based on your budget, desired control level, and risk tolerance. You'll explore the contrasting strategies of Xiaomi vs. Samsung, understand three core models (direct, indirect, and hybrid), and apply the Cost–Control Matrix to real-world situations. The course introduces the RICE formula (Risk – Investment – Control – Expected ROI) and walks you through a 7-day action plan with startup-friendly examples. Whether you're launching your first product or scaling your current business, this course gives you the strategic lens to reach your customers through the right channels – with maximum impact.