P7: Tangible Evidence – Designing a Clear and Trustworthy Brand Experience

Why do many brands with good products still fail? The answer lies in Physical Evidence – everything customers see, hear, smell, and touch when interacting with the brand. In the first 3–5 seconds, Gen Z decides whether or not to "crush" on your brand! This short course will help you design a reliable and consistent brand experience – from stores and packaging to Instagram, email, and comment responses. You'll learn the CLEAR (Consistent – Local – Emotional – Accessible – Relevant) formula to "score" and optimize each touchpoint with low cost but high efficiency. With real-world cases (Starbucks, Glossier, gyms…), guidance on improving each sense, and a 7-day action plan, this course is ideal for new marketers, startup founders, or anyone who wants to create a strong brand impression at first sight.