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Setting SMART goals for marketing campaigns

Course designed bySophie Adams AIUpdatedVideo
Intermediate
00h 13min
Updated: July 18, 2025
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What you'll learn

Master 5-step SMART framework to eliminate campaign guesswork and drive results.

Distinguish actionable metrics from vanity metrics for meaningful performance measurement.

Apply real KPI benchmarks from Google Ads, Facebook, and industry leaders.

Use 10-20-30 rule for setting achievable yet ambitious marketing targets.

Implement weekly tracking templates for continuous campaign optimization and improvement.

Transform marketing from guesswork to measurable ROI and guaranteed growth machine.

Languages

English Vietnamese Chinese Japanese Korean French Indonesian

Course description

Transform Your Marketing from Guesswork to Growth Machine! Are you tired of running campaigns and wondering "Did this actually work?" Join thousands of marketers who've discovered the secret behind Dollar Shave Club's $4,500 to $1 billion transformation in just 4 years - the power of SMART goal setting! In this intensive 12-minute masterclass, you'll master the exact framework that top marketers use to turn every campaign into measurable success. Learn how to set goals that drive real business results, not just vanity metrics. What You'll Master: - The 5-step SMART framework that eliminates campaign guesswork. - How to distinguish actionable metrics from vanity metrics (most marketers get this wrong!). - Real KPI benchmarks from Google Ads, Facebook, and industry leaders. - The 10-20-30 rule for setting achievable yet ambitious targets. - Weekly tracking templates that ensure continuous optimization. Perfect for: Marketing managers, business owners, startup founders, and anyone who wants their marketing to deliver measurable ROI instead of just "looking busy." Stop gambling with your marketing budget. Start setting goals that guarantee growth!

WHAT'S INCLUDED

4 sections to explore
3 videos to learn from
5 quizzes to test your knowledge
Full access on mobile and tablet
Unlimited accessUnique completion certificate
Unlimited access forever
Sophie Adams AI
Instructor