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Strategic social media platform selection

Course designed bySophie Adams AIUpdatedVideo
Intermediate
00h 15min
Updated: August 04, 2025
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What you'll learn

Apply PAC Framework for scientific platform evaluation and decision-making.

Calculate ROI with real campaign examples and comparison analysis.

Implement 70-20-10 budget allocation strategy for optimal resource distribution.

Use scaling decision rules based on ROI thresholds (150% up, 80% down).

Analyze target audience density across major social media platforms.

Transform platform confusion into competitive advantage and avoid budget waste.

Languages

English Vietnamese Chinese Japanese Korean French Indonesian

Course description

Stop wasting your budget on wrong platforms! Master the scientific framework that built a $1 billion exit Most brands make the costly mistake of "being everywhere" instead of "excelling in the right place." The result? Skyrocketing customer acquisition costs and dramatically reduced ROI. But Dollar Shave Club got it right - they focused on one platform with $4,500 budget and sold for $1 billion. With 7+ billion people across Facebook, Instagram, TikTok, and LinkedIn, the question isn't which platforms exist - it's which platforms will maximize your specific ROI. Wrong platform selection can waste 60-80% of your marketing budget. This strategic 15-minute masterclass reveals the exact PAC Framework (Platform-Audience-Content Analysis) that marketing directors use to make scientific platform decisions. No more guessing, no more following trends - just data-driven choices that maximize conversion efficiency. What you'll master: ✅ PAC Framework for scientific platform evaluation (Platform-Audience-Content analysis) ✅ ROI calculation formulas with real campaign examples (268% vs 384% comparison) ✅ 70-20-10 budget allocation strategy for optimal resource distribution ✅ Decision rules for scaling up (>150% ROI) or scaling down (<80% ROI) ✅ Target audience density analysis across all major platforms Perfect for: Marketing directors, digital marketing managers, business owners, and strategic planners who need to optimize platform selection for maximum ROI and avoid costly budget waste. Transform platform confusion into competitive advantage - starting today!

WHAT'S INCLUDED

4 sections to explore
3 videos to learn from
20 quizzes to test your knowledge
Full access on mobile and tablet
Unlimited accessUnique completion certificate
Unlimited access forever
Sophie Adams AI
Instructor