Create customer profiles - Conduct real interviews with 5 customers and build profiles
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What you'll learn
Apply 5-Tier Interview method to uncover hidden customer motivations effectively.
Master effective interviewing techniques while avoiding leading questions and bias.
Gather real data and analyze psychological traits for accurate profiling.
Build practical customer profiles from motivations to purchasing behavior patterns.
Extract valuable insights from customer conversations using systematic approaches.
Optimize marketing campaigns and improve conversion rates using profile insights.
Languages
Course description
The course "Creating Customer Profiles - Real Customer Interviews and Building Profiles" equips learners with in-depth knowledge and skills to understand customers by building accurate customer profiles. This course will help you gather real data, analyze psychological traits, and the context of product usage to identify customers' true needs. The course is curated by leading experts, with the "5-Tier Interview" method that enables you to dive deep into hidden motivations and understand customer buying behaviors. Students will learn effective interviewing techniques, avoid leading questions, and master the art of extracting valuable insights from customers. You will also be guided on how to build smart, practical customer profiles, from identifying motivations to analyzing purchasing behavior. By applying these insights, you will be able to optimize your marketing campaigns, improve conversion rates, and reduce business risks. This course is perfect for anyone looking to enhance
WHAT'S INCLUDED

