Competitor analysis framework in depth study of 3 main competitors

This course provides a systematic approach to competitor analysis and seizing opportunities in a competitive market. You will learn how to apply a 5-step analysis framework, from identifying competitor scope to leveraging insights for strategic optimization. The course is compiled by leading experts to give you a deeper understanding of your industry competitors. The course content is divided into two main sections. The theoretical strategy part explains in detail the steps of tracking competitors from multiple angles, evaluating strategies, to analyzing substitute threats and learning from competitors. The Master Class practical section allows you to apply these insights to real-world situations with three beauty industry competitors like Glossier, Fenty Beauty, and The Ordinary. Additionally, you will practice creating a competitive dashboard and uncover potential opportunities. This course is ideal for those looking to improve their competitive analysis skills and optimize their business strategies.