Basic website check - Evaluating user experience and conversion capability

In today’s hyper-competitive digital environment, your website is more than a digital brochure—it directly impacts user behavior and purchasing decisions. This course equips you with the essential skills to quickly evaluate website usability and conversion performance using free and accessible tools. You will learn to assess user experience using the 5-second rule, apply Nielsen’s usability heuristics, and conduct practical evaluations on real-world sites like Airbnb, Spotify, and Allbirds. The course also walks you through measuring and improving conversion rates with Google Analytics and designing effective A/B tests. The course is curated by leading industry experts, ensuring practical relevance and immediate applicability. No technical background required—just a willingness to explore, test, and improve. By the end, you'll know how to identify UX issues, interpret real data, and make confident decisions that drive engagement, lower bounce rates, and increase conversions—all in under 15 minutes of hands-on learning.