Technical SEO vs On-page optimization - Website performance vs ranking factors

This program equips learners with essential skills to optimize website performance, enhance user experience, and improve search rankings through technical SEO and on-page strategies. It begins by showing the real business impact of performance: a one-second delay in page loading can reduce conversions by 7%, while Core Web Vitals, mobile optimization, and structured data have become crucial ranking factors. The course introduces the fundamentals of technical SEO, including crawlability, XML sitemaps, robots.txt, HTTPS, site structure, and responsive design. Learners will also explore key on-page elements such as optimized title tags, compelling meta descriptions, proper header hierarchy, internal linking, and schema markup to achieve rich snippets in search results. Hands-on workshops focus on page speed optimization—using GTmetrix and PageSpeed Insights to identify bottlenecks, applying image compression, CSS/JS minification, caching, and CDN implementation. Learners then practice on-page optimization with title and meta description formulas that improve click-through rates, as well as schema markup setup for articles, FAQs, reviews, and local businesses. By the end, participants will understand that technical SEO is the foundation of sustainable growth. With clear steps, free and paid tools, and measurable success metrics, learners will be prepared to apply their knowledge on real websites and see meaningful improvements within 3–6 months.