Practical keyword research and content strategy - From research to top 3 ranking

This program helps learners master keyword research and content strategy with a practical, step-by-step approach to achieve higher organic rankings. It begins with a success story of a website that grew from zero to 50,000 monthly visitors through the right keyword strategy. Learners will understand why keyword research determines 70% of SEO success, how long-tail keywords convert 2.5 times better than short-tail, and why aligning content with search intent is the key to ranking in the top 3. The core lessons introduce a three-step keyword framework: discovering seed keywords from products, competitors, and customer language; classifying by intent—informational, commercial, or transactional; and evaluating metrics like volume, difficulty, CPC, and SERP features. Learners will then build a content strategy mapped to search intent, from educational blog posts to product pages driving conversions. Hands-on workshops guide participants through free and paid keyword tools, competitor audits, and content gap analysis to uncover untapped opportunities. They will also practice creating content briefs with primary and secondary keywords, clear intent, word count recommendations, and structured CTAs. By the end, learners will recognize that keyword research is the foundation of SEO success, search intent outweighs search volume, and a well-prepared content brief is the roadmap to ranking higher and driving meaningful results.