SEO trends 2025 and algorithm updates: Adapting to AI and mobile-first

In a rapidly changing SEO landscape, this program provides students with a comprehensive view of 2025 trends and how to adapt to the latest Google updates. From the outset, students will recognize the urgency: Google has updated its algorithm more than 4,000 times in 2024 alone, Search Generative Experience (SGE) is changing how results are displayed, mobile-first indexing has become the default standard, and E-E-A-T adds the Experience factor to assess content reliability. The theory section focuses on five key trends: AI-first SEO with optimization for AI answers and featured snippets; mobile-first prioritizing speed and experience on mobile devices; E-E-A-T 2.0 emphasizing real-world experience and personal credibility signals; video SEO becoming a leader as YouTube dominates search; and local SEO evolving with hyper-local strategies and automated review management. In parallel with the theory, practical workshops help students apply immediately: building an “AI-proof” content strategy through FAQ schema and how-to guides; testing and optimizing websites for mobile-first indexing; establishing E-E-A-T signals via author bios, company information, reviews, and social proof. By the end of the course, students will understand the survival principles: AI is the new game, mobile-first is mandatory, and trust signals determine sustainable rankings.