Keyword research introduction: Tools and methods

This course is designed to help you master the use of keyword research tools and strategic analysis methods, from basic to advanced. Starting with a real-world case study of Airbnb, you'll see how they leveraged over 50 research tools to spot the "staycation" trend early and quickly capture 40% of the market share in this area. In the main content, you will be introduced to and analyze popular keyword research tool groups, from free tools like Google Keyword Planner, Ubersuggest, Answer The Public; to freemium tools like SEMrush, Ahrefs Webmaster Tools; and in-depth paid packages like Ahrefs, SEMrush, KWFinder. At the same time, the course will help you understand important metrics such as Search Volume, Keyword Difficulty, CPC, and SERP Features – key factors in determining the potential of a keyword. You will also grasp the 5-step keyword research process: from brainstorming seed keywords, analyzing competitors, expanding with tools, classifying by intent, to scoring opportunities. The conclusion emphasizes the principle: tools account for only 30% of the effort, while the remaining 70% lies in the ability to analyze and select. This is the deciding factor in achieving quality rather than quantity in the SEO strategy.