AI-Powered Brand Marketing: Market & Customer Research

AI-Powered Brand Marketing: Market and Customer Research In the age of big data, reading dozens of reports, analyzing thousands of comments, and building customer personas no longer need to be daunting tasks, thanks to the power of AI. This course helps you transform AI into a "free marketing assistant," shortening the research process from 3 days to just 1–2 hours while ensuring accuracy and depth. You'll be guided through 4 specific practical steps: 1️⃣ Summarize market reports in just a few minutes. 2️⃣ Analyze customer comments to find real insights. 3️⃣ Create vivid and actionable customer personas. 4️⃣ Evaluate brand perception compared to competitors. The course combines free tools like ChatGPT, Perplexity AI, and NotebookLM with famous case studies from Glossier, Super Butcher, and Bask Suncare — helping you understand how global brands use AI to increase sales and customer engagement. By the end of this course, you'll be confident in using AI to make faster, more accurate, and more creative marketing decisions.