Marketing Strategy

This comprehensive Marketing Strategy & Target Customer Understanding course is designed to build a solid foundation for anyone looking to advance in the marketing industry. The program is compiled by leading experts, combined with guidance and sharing from Skillify's AI experts, helping you not only learn classic theory but also how to use technology to accurately analyze market data. You will go from understanding why businesses need marketing and SWOT analysis to directly designing 100+ sample surveys and interviewing real customers. A key highlight of the course is the 7P framework optimization process, which helps you confidently budget and build a unique competitive advantage for your product in the digital age. You will learn to: * Understand the fundamentals of marketing and its importance for businesses. * Conduct thorough SWOT analyses to identify strengths, weaknesses, opportunities, and threats. * Design and implement effective market research strategies. * Optimize the 7P marketing mix (Product, Price, Place, Promotion, People, Process, Physical Evidence). * Develop a marketing budget and analyze competitive advantages.