Jeff Goodby is an award-winning advertising executive, writer, and creative visionary best known as the co-founder of Goodby, Silverstein & Partners. With a career spanning decades, Jeff has helped shape some of the most iconic and effective advertising campaigns in modern history, including the legendary "Got Milk?" campaign. Known for his sharp wit, strategic thinking, and deep understanding of human emotion, Jeff blends creativity with purpose to craft messages that resonate. His agency has won countless industry honors, and he is a member of the Advertising Hall of Fame. As a teacher, Jeff shares hard-earned insights into storytelling, branding, and creative leadership, helping aspiring marketers and creators find their voice and break through the noise with ideas that truly connect.