Sam Piliero is a digital marketer and entrepreneur whose YouTube channel is deeply focused on mastering paid advertising — especially Facebook and eCommerce ad strategies. On his channel, he pulls back the curtain on how to build, test, scale, and optimize ad campaigns that actually make money. He doesn’t just share theory; many of his videos walk through real ad accounts, show what’s working now, and reveal the pitfalls he’s encountered. His tone is direct and tactical: he speaks from experience running multiple brands and helping others manage ad spend. Whether you're new to ads or trying to squeeze more from your budget, his videos serve as a guide to improved ROAS, smarter creative testing, and sustainable growth.